Lead Service Designer | Experience Strategist | Innovation Consultant

With over 8 years of experience across design and technology, my practice is grounded in customer experience-led solutions and a strong understanding of both business functions and technical capabilities. I specialise in designing and developing services and strategies using design thinking and a problem-solving approach. I am passionate about systems design and product strategy, balancing big-picture thinking with strong attention to detail.

I have led and mentored design teams and projects, delivering impactful CX/EX for B2B and B2C services and products across various industries, including telecom, finance, retail, automobile, healthcare, public service, etc. and also worked on enterprise functions such as HR, sales, IT, finance, strategy, and marketing.

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Due to confidentiality, only high-level summaries of client projects and case studies are included. Further context and walk-throughs can be provided during future discussions.

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Project Summaries / Case Studies


Swathi Muralidharan

Bengaluru, India

                                                              [Email](<mailto:[email protected]>)

                                                         [Linkedin](<https://www.linkedin.com/in/swathi-muralidharan/>)